From figure 1, it is apparent that all three companies suffered a tremendous loss in
2020. Delta Airline did better than the other two companies before the pandemic,
however it got a huge and the worst loss in the second and third quarters of 2020.
Given the tremendous losses that Delta Airlines suffered during the covid pandemic
and the fact that it is still struggling to regain its rightful foothold, a study that analyses
the company’s existing business models and processes towards optimizing their
business strategies to attain their strategic goals becomes imperative.
This report therefore presents a comprehensive business process analysis of Delta
Airlines. The essence of this report is to examine, analyze, and comment on the
inadequacies in the company’s business processes using a variety of different models,
graphs, and other analytical techniques and tools, and suggest how the business
processes can be better repositioned to being the first-choice travel airlines.
About Delta Airlines
In 1924, Atlanta, Georgia saw the founding of Delta Air Lines, the company offers air
transportation services for both passengers and cargo Within the US and
internationally, (McKenna, 2023).
Its domestic networks are on the economic mainland centers of Atlanta, Minneapolis-
St. Paul, Detroit, and Salt Lake City, as well as the coastal economic center of Boston,
Los Angeles, New York-LaGuardia, New York-JFK, and Seattle. Its international
market presence is in the economic centers of Amsterdam, Mexico City, London
Heathrow, Paris-Charles de Gaulle, and Seoul-Incheon.
The company sells its tickets through various distribution channels, including
delta.com and the Fly Delta app, reservations, online travel agencies, traditional brick-
and-mortar, and other agencies. It also provides aircraft maintenance and engineering
support, repair, and overhaul services; and vacation packages to third-party
consumers, as well as aircraft charters, and management and programs. The
company operates through a fleet of approximately 1,250 aircraft. The company is
managed by a team of very well trained staff.
Strategic Goals of Delta Airlines
According to McKenna (2023) the goals of delta Airlines are: